TikTok’s influence reaches beyond pure superficial entertainment

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Photo courtesy of Solen Feyissa (CC BY-ND 2.0)

With its continuous growth in popularity, “TikTok” is taking the world by storm and opening doors for many.

Celebrities put their names on the map by debuting on magazine covers, collaborating with elite companies and strutting the runway in the season’s trendiest outfits. With its spark in popularity in the past couple of years, TikTok has become a new way for stars to become noticed, as well as expand their existing platforms. 

The world-renowned social media app provides an outlet for creators to rise to fame. These stars have been presented with opportunities of a lifetime throughout their duration on the platform: everything from reality shows, to podcasts, to deals with major brands. TikTok has discovered a way to transform ordinary people into overnight sensations. 

Along with these fresh faces, notable celebrities have also made their mark on TikTok. They often use it in order to promote their upcoming projects and provide a sneak peek into what it is they have in store for their fans. This has resulted in the growth of their fanbases, as well as a surge in the number of people viewing and listening to their work. 

TikTok is a cultural evolution that continues to take the world by storm every day. With its one billion active users, the social media outlet provides a new way for people to make themselves noticed. 

Along with its creators, TikTok also impacts the lives of everyday individuals. Hours upon hours of scrolling maintains a strong influence on many lifestyles. Users can learn everything from life advice, to how to bake a cake with just the click of a button. Surprisingly, TikTok offers unexpected educational benefits as well. Note-taking strategies, tips on managing your time wisely and even review videos for a wide variety of topics in school appear on the app. 

These underlying benefits are crucial because they transform the conventional view of social media as a whole. While these platforms are typically reflected in a negative light on teens’ mental health, the outlets provided by TikTok showcase how being glued to a screen does not always leave a harmful impact.