What’s the deal with Dubai chocolate? From themed strawberries to cheesecake and more, restaurants have added the trend to their menus. Most don’t know where this global trend started, but the real question is whether or not it’s worth the hype.
Inspired by Belgian chocolate and the Middle Eastern dessert, knafeh, this confection combines crunchy puff pastry with creamy pistachio filling and a rich chocolate exterior dusted with gold. FIX Dessert Chocolatier first created this chocolate bar in Dubai, initially calling it “Can’t Get Knafeh of It.” The idea came to life when Sarah Houmada, the British Egyptian founder, wanted to create a dessert that would satisfy her pregnancy cravings for pistachio and knafeh. Houmada never expected her unique creation to take off, least of all through social media.
While Dubai chocolate seems like a cost-friendly treat, the price can reach outrageous levels. FIX ships the candy bar internationally, reaching the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, France, Italy, Spain and more. International standard shipping costs have a 30-dollar flat rate for these chocolate bars, but added to the original price of the bar, the total comes out to 70 dollars for one bar. When it comes to the price, Dubai chocolate is definitely not worth the hype.
More important to our high-school minds, everyone wants to know if Dubai chocolate tastes good. So many influences worldwide have posted reviews of the candy and praised it for its crunchy, creamy, pistachio filling and rich chocolate exterior. Although, in all honesty, it’s hard to go wrong with chocolate and pistachio, but compared to other trending desserts, the Dubai chocolate bar does not measure up. Everyone loves chocolate, but does this candy bar deserve to be as popular as it is? The answer is no.
Dubai chocolate is overhyped and marketed far too highly for the crunchy sound that comes with breaking the bar in half . Many influencers promote the candy bar through its satisfying sound, leading people around the world to buy the candy in hopes of also hearing that crispy sound, but are often left disappointed. However, it’s not just the trend that disappoints people; the bar lacks uniqueness in flavor and design.
Dubai chocolate is supposed to be a gourmet candy bar, but its reputation is facing criticism. with other companies making their own versions of the luxurious bar. Some have noted that the off-brand versions lack the crispiness of the original bar or have concerns over the ingredients of imported versions. Many have described the original chocolate bar as having poor quality chocolate and being bland.
Dubai chocolate will not give you the rich, memorable experience you’re looking for, but you’ll be left with a shiny souvenir. If you really want a chocolate bar that tastes as good as it looks, keep searching.
