The Wessex Wire

The Student News Site of West Essex Regional High School

The Wessex Wire

The Wessex Wire

Vine has looped its way six feet into the ground

By Olivia Ritter ’17

vine-cartoon-color
Illustration by Sharon O’Donnell

After three long years of six-second, never-ending loop videos, the era of Vine has come to a bittersweet end. Gone are the times of pointless memes acted out by our favorite Vine celebrities and random second-long sensations.

Twitter, the previous owner of Vine, announced on Oct. 28 that the six-second video service would be shut down within the coming months. Its hundreds of thousands of fans have been left in mourning over the beloved app.

“How am I supposed to stay updated on my memes?” senior Liam Fost said.

Vine’s frequent viewers depended on the app to give some comedic relief. “This makes me so upset,” senior Sophie Moyer said. “I watched Vines all the time to make me laugh.” Vine was the most entertaining form of social media; nothing could beat laughing to the point of tears at a video that only took a tenth of a minute to watch.

“Most of the funny things of the Internet are on Vine,” freshman Mia Servidio said. Looking back at most of the memes and sensations of past years, most of them originated on Vine.

In its glory days, Vine was not limited to bringing laughs to its fans, it brought success to a number of “Vine stars.” These names include Shawn Mendes, Cameron Dallas and Lele Pons. Because of their popularity on the seemingly pointless app, Mendes’s songs are on the radio, Dallas was cast in the movie “Expelled” and Pons wrote a book, “Surviving High School.”

Besides Vine’s power to get a teen singer famous with some short video, it allowed names like Logan Paul and Cody Ko to become recognized worldwide by teenagers. Random people, whose names were previously irrelevant, were making small careers out of their looping video sensations.

Vine’s ability to make people famous by chance, be used seamlessly for advertisements and still attract millions of people per day was astonishing in the world of social media. It was unprecedented that six-second videos could sweep the teenagers of the world.

But, was Vine’s demise expected? Many of those same people who owe their careers to Vine doubted the app and left it in recent months to explore other opportunities or simply because they lost faith.

The rise of Vine in 2014 and 2015 attracted almost every teenager. But, recently, the trend was petering out. Vine was just another app on your phone, taking up space. “It was dead to me a long time ago,” senior Lexi Cosenzo said. “I deleted it for storage.”

Following the announcement of Vine’s end, many Vine stars who had retired from the app long ago stepped forward. According to NBCNews.com, when Viner Brittany Furlan, who boasted nine million followers, was asked via Twitter if she saw this coming, she responded, “Yes.” Vine star, Logan Paul, critiqued how Vine “could have placed a little more emphasis on the creators.”

As Vine meets its end, Snapchat grows in popularity. Contrary to Vine’s quick and easy videos, Snapchat offers personal looks at celebrities’ lives. A Snapchat story is a more intimate way to find out what people are doing.

The irony in Vine’s demise is that it is the doing of its owner, Twitter. As Snapchat takes control, Twitter is losing popularity.

As disappointing as it is to say goodbye to a once-favorite social media platform, Vine is not the first to be tossed aside, and, certainly, it will not be the last.

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